Jean-François Gratton

Journée de la culture

Advertising campaign of the Journées de la Culture

30 seconds TV spots, posters and web capsules

Director, Director of photography and photo
  • Jean-François Gratton
  • Hans Laurendeau
Concept
  • Jean François Leblanc
  • Sébastien Matheux

Poster campaign and video, #20 treasures

What makes the richness of our culture? There are a thousand and one things: a Heritage House, a work of public art, a song or a dance, a part of the landscape, a culinary specialty, a character - real or imaginary - larger than life...

Meeting of 20 artists from all disciplines in different regions of Quebec. 

Montréal     La Patrie     Rivière au Renard

ThetfordMines   la Malbaie

Posters

Every encounter was documented in video and photo, leaving plenty of choice and attitude for the selection of posters

credits

  • Director, Director of photography and photo : Jean-François Gratton, Hans Laurendeau
  • Concept: Jean François Leblanc, Sébastien Matheux
  • Production: Josiane Roy-Hétu
  • Assistants : Nadine Trudeau, Émilie Velasquez-Gilbert
  • Client: Brigitte Melançon
  • Production support : Claude Brunet, Albi Nissan
  • Artists who participated : Céline Rivière, Collin Gratton Cyr, Normal, Ariane Coulombe, Centre d'archéologie de La Plaine, Érica de Raplapla, Garbage Beauty, Isabelle Wilbeau, Marie-Claude Bouchard, Danielle Carignan, Mathieu Goyer, Jasson Wasserman, Ju design

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